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CORPORATE COMMUNICATION DEPARTMENT |
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Kharafi National’s newly established Corporate Communication Department, consists of three units which service all of Kharafi National’s business lines, branches and subsidiary companies. The department supports the various businesses of the company in building and communicating the right corporate messages that reflect the vision, mission and values of Kharafi National and sustain its culture and reputation. |
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| Branding Unit |
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The Branding Unit is responsible for the entire process involved in creating and designing all the company’s advertising materials schemes offline and online to accord with and facilitates the attainment of the business objectives. The Unit also maintain and control the persona of the company to ensure the continuity in the quality of the company’s image and that it is coherent at all levels of business. |
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Events Management Unit |
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The Events Management Unit is responsible for coordinating and organizing events, conferences and sponsorships in all the business industries Kharafi National operates in. The Unit is involved from the concept phase through to the completion stage assuring the alignment of the events with the company’s Vision and Mission. |
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| Communications Unit |
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The Communication Unit is responsible for the quality and content of the audio, visual and written internal and external corporate publications as well as the development of a CSR Program. The Unit will work across the communication spectrum with the Branding and Events Units to ensure the coherence in the messages communicated.
As an overall department, the Corporate Communication objective is build affirmative relationships with stakeholders in line with International practices, to manage the information to enable KN’s strong Corporate Culture to further develop and strengthen. |
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